Email Ops Manager
Recruitment Opportunity
- Communication
- Collaboration
- Detail-orientation
- Problem-solving
- Documentation
- Compliance
- Quality-assurance
- Optimisation
- Personalisation
- Segmentation
- Stakeholder-management
- Data-governance
- Lifecycle-growth
- Community-building
Overview
Our client is looking for a highly technical, detail-oriented Email Operations Manager to own the execution and optimisation of global email marketing programmes. This is a hands-on, mid-level role focused on Salesforce Marketing Cloud operations, email development, deliverability, personalisation, QA, and data-driven campaign execution. The role supports Growth Marketing, Commercial Marketing, and Product teams in building scalable, personalised communications that improve engagement, retention, and lifecycle growth across a global healthcare professional member base of over 1.3 million professionals across 150 countries. The role contributes to a wider mission of helping healthcare professionals share insights, improve patient outcomes, and shape the future of medicine through a technology-enabled healthcare intelligence platform that turns healthcare professional experience into actionable insights for pharmaceutical companies, healthcare partners, and the wider medical community.
Responsibilities
- Build, launch, and optimise email campaigns in Salesforce Marketing Cloud.
- Use Email Studio, Journey Builder, Automation Studio, and Content Builder to execute global email marketing programmes.
- Develop responsive emails using HTML and CSS.
- Ensure consistent email rendering across devices and inbox providers.
- Build modular email templates in Content Builder using reusable content blocks.
- Code dynamic content using AMPscript and SQL for advanced personalisation and segmentation.
- Design complex, multi-step customer journeys.
- Maintain high email deliverability standards.
- Monitor sender reputation, inbox placement, bounce handling, and suppression logic.
- Conduct rigorous campaign QA across rendering, links, tracking, and personalisation logic.
- Maintain compliance with GDPR, CAN-SPAM, CCPA, and internal data governance policies.
- Document processes and support internal stakeholders in adopting Salesforce Marketing Cloud best practices.
- Support scalable, personalised communications across a global healthcare professional member base.
- Partner cross-functionally with Growth Marketing, Commercial Marketing, and Product teams.
- Contribute to a platform that helps healthcare professionals communicate about issues that matter to them and their patients.
- Support a technology-enabled healthcare intelligence platform serving pharmaceutical companies, healthcare partners, and the wider medical community.
Experience
- 5+ years of hands-on Salesforce Marketing Cloud experience in a technical execution role.
- Strong experience building, launching, and optimising email campaigns in Salesforce Marketing Cloud.
- Strong experience using Email Studio, Journey Builder, Automation Studio, and Content Builder.
- Strong experience with AMPscript for advanced personalisation and logic.
- Strong experience with SQL for data segmentation and automation workflows.
- Strong experience with HTML and CSS for responsive email development and troubleshooting.
- Strong understanding of email deliverability, inbox placement, and sender reputation management.
- Experience working with large-scale, data-driven marketing programmes.
- Experience working with Customer Data Platforms, such as Data360, including audience segmentation and data activation into Salesforce Marketing Cloud, is a plus.
- Experience supporting internal stakeholders with Salesforce Marketing Cloud best practices.
- Experience working in or supporting a global, healthcare-focused technology environment is beneficial.
- Experience contributing to engagement, retention, lifecycle growth, and community-building initiatives is beneficial.
Qualifications
- Salesforce Marketing Cloud Email Specialist certification required.
- Marketing Cloud Consultant certification preferred.
- Marketing Cloud Developer certification preferred.
Tools & Technologies
- Salesforce-Marketing-Cloud
- Salesforce-CRM
- Data360
- Email-Studio
- Journey-Builder
- Automation-Studio
- Content-Builder
- AMPscript
- SQL
- HTML
- CSS
- GDPR
- CAN-SPAM
- CCPA
- CDPs
- Email-Deliverability
- Inbox-Placement
- Sender-Reputation
- Suppression-Logic
- Responsive-Email
- Dynamic-Content
- Modular-Templates
- Audience-Segmentation
- Data-Activation
Cape Town
Expected Salary
R60k - R75k
Work Policy
Hybrid
Team
Marketing
Industry
Media Production
Interview Process
1. Culture Interview (HR) 2. Technical Interview 3. Interview with LeadershipNot looking right now?
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