Performance Marketing Manager
Full Time Opportunity
- Campaign Strategy
- Paid Media
- Lead Generation
- Funnel Management
- ROI Optimization
- Data Analysis
- Performance Reporting
- A/B Testing
- Conversion Optimization
- Creative Strategy
- Strategic Thinking
- Clear Communication
- Team Collaboration
- Analytical Mindset
- Ownership Mentality
- Execution Focus
- Adaptability
- Initiative
- Brand Building
- Growth Mindset
Overview
The ideal candidate is a creative and data-driven performance marketer with hands-on experience planning, executing, and scaling successful paid social campaigns, specifically on TikTok and Instagram. The role is crucial as it involves building and managing the company’s lead-generation engine, directly driving growth towards Series A funding.
Responsibilities
- Manage and execute paid social campaigns on platforms like TikTok and Instagram to generate qualified leads.
- Develop compelling ad copy and engaging visual/video content tailored for target audiences.
- Continuously A/B test creatives, audiences, and landing pages for optimum performance.
- Analyze campaign performance, track key metrics, and report findings to leadership.
- Optional: Leverage marketing automation tools to improve campaign efficiency.
Experience
- Demonstrable, hands-on experience in executing paid social campaigns on TikTok and Instagram.
- Strong technical understanding of marketing analytics and tools.
- Experience with creative content creation and optimization.
- Familiarity with marketing automation tools is a plus.
Qualifications
- Bachelor's or Master's degree in Marketing, Communication, or a related field (anticipated based on standard industry practices).
Tools & Technologies
- TikTok Ads
- Meta Ads
- Google Analytics
- Marketing Automation
- CRM Tools
- Data Visualization
- Campaign Management
- Ad Optimization
- Landing Pages
- Conversion Tracking
- Attribution Models
- Automation Platforms
- Analytics Dashboards
- Reporting Tools
Cape Town, South Africa
Expected Salary
50 000 ZAR p/m
Work Policy
Hybrid
Team
Marketing
Industry
Software Development
Interview Process
- Interview with COO
- Interview with CEO
- Case Study
Not looking right now?
Join our elite talent network
and never miss another opportunity.