Responsibilities

• Digital marketing:
  • To ensure the effective implementation of the digital marketing strategy,
    ensuring relevant and effective content is displayed on all online platforms to optimally drive
    SEO and loan applications.
  • To ensure relevant content is developed for all social media platforms with the objective of
    optimising engagement and following.
  • To constantly source and present for approval new and innovative technologies that could
    support and achieve business objectives.
  • Advertising - To develop and present for approval an advertising strategy that includes all
    media types.
    Effective measurement of the success of advertising strategy ROI.
    Constant innovation and adjustment to overcome challenges and optimise opportunities
    arising from the strategy execution.
• Branch marketing:
  • Effective consistent execution of the pre-determined signage process, to
    ensure brand consistency and high-quality standards.
  • Ensures strong supplier relationships that deliver high-quality cost-effective and timeous
    outputs to the required standard.
  • Develop and implement an effective promotional strategy that delivers on specific short-term
    sales objectives.
  • Ensures that branches have adequate marketing tools and resources that support their sales
    initiatives.
• Customer Relationship Management (CRM)
  • To develop and implement an effective CRM
    strategy that delivers to requirements on existing customer engagement, and improves
    sales, and collections.
  • Analyses data to understand client needs and behaviours to inform and benefit the
    communication platforms required to achieve objectives.
  • Effectively manages and actions ad hoc client communications.
  • Ensures the content and frequency of communication are optimised to avoid duplication.
• Corporate Social Investment (CSI):
  • To develop for approval and thereafter effectively
    implement the CSI strategy that maximises brand visibility and association.
  • Measurement of return on spend accurately reported quarterly.
• Public Relations and Reputation Management:
  • To develop the strategy for approval and ensures effective implementation that meets business requirements and objectives.
    To monitor and take appropriate action for all media mentions of all Atlas Finance and
    subsidiary brand across all media types.
  • Immediately communicate any negative publicity that may have reputational damage on
    the business.
  • Immediately manage report and act upon all false and negative media mentions and /or
    pages.
• Internal Marketing:
  • Develop platforms and content that inform and educate staff on any
    marketing aspect.
  • Effectively manages the aThe Marketing Manager at Atlas Finance is responsible for developing and executing the marketing strategy to meet organizational objectives. The role involves managing resources, manpower, suppliers, and budgets to drive marketing efforts across digital platforms, advertising, CRM, CSI, PR, and internal marketing. The focus is on optimizing customer engagement, brand visibility, and reputation management.pplication of the staff uniform policy to ensure brand exposure is
    optimised.
• Customer Care Call Centre Management
  • Management of the call centre team to ensure
    the timeous and effective resolution of all customer complaints within SLA requirements.
  • Ensures the accurate and timely reporting of customer care department data to identify
    trends and issues and respond accordingly.
  • Identify, propose, and gain approval for the implementation of a suitable platform to
    enable monitoring, measurement and reporting on customer care productivity and service
    level quality.
  • Constantly seeks and introduces new approaches to effectively improve service levels and
    business objectives.
  • Takes responsibility for all actions and processes to deliver effective and prompt action on
    the “Hello Peter” platform.