Responsibilities

• Digital Marketing:
  • Implement and manage the digital marketing strategy to optimize SEO and increase loan applications.
  • Develop engaging content for all social media platforms to enhance engagement and follower growth.
  • Continuously explore and present new and innovative technologies to support business objectives.
• Advertising:
  • Develop a comprehensive advertising strategy covering all media types.
  • Measure the success of advertising campaigns and adjust strategies as necessary to optimize ROI.
• Branch Marketing:
  • Ensure consistent branding across all branches, managing signage and supplier relationships.
  • Develop and implement promotional strategies to support branch sales initiatives.
• Customer Relationship Management (CRM):
  • Develop and execute a CRM strategy to improve customer engagement, sales, and collections.
  • Analyze customer data to tailor communications and optimize engagement.
• Corporate Social Investment (CSI):
  • Develop and implement a CSI strategy to enhance brand visibility and measure ROI on initiatives.
• Public Relations and Reputation Management:
  • Create and manage a PR and reputation management strategy.
  • Monitor media mentions and promptly address any negative publicity.
• Internal Marketing:
  • Develop internal communication platforms to educate and inform staff about marketing initiatives.
  • Manage the staff uniform policy to optimize brand exposure.
• Customer Care Department Management:
  • Oversee the customer care team to ensure timely resolution of customer complaints.
  • Introduce and manage a platform for monitoring department performance and improving service levels.
  • Take responsibility for managing the "Hello Peter" platform and responding to complaints.