Head of E-commerce
Full Time Opportunity
Overview
We are seeking a visionary, results-driven Head of Online & Ecommerce to drive TSHEPO’s digital transformation. The ideal candidate is a strategic thinker with a passion for growing online sales and improving customer experiences. You will be responsible for developing and executing strategies that optimize the digital customer journey, manage external partnerships, and lead a high-performing e-commerce team.
This role demands strong leadership, innovative thinking, and the ability to collaborate across functions to ensure the success of TSHEPO’s e-commerce operations. You should have a proven track record in e-commerce growth, digital marketing, and team management.
Responsibilities
E-commerce Growth & Revenue Optimisation:
- Lead the development and execution of strategies to grow online sales, improving conversion rates, average order value (AOV), and customer lifetime value (CLV).
- Track KPIs and identify opportunities to optimise digital channels, ensuring revenue growth.
- Develop strategies for upselling, cross-selling, and improving customer retention.
Website & User Experience Management:
- Oversee the functionality of the TSHEPO online store, ensuring site speed, mobile responsiveness, and user-friendly navigation.
- Work with external developers to implement website updates, bug fixes, and UX/UI enhancements.
- Manage site merchandising to ensure product pages are visually appealing, informative, and optimised for conversions.
Marketing & Performance Analytics:
- Collaborate with the marketing team to optimise digital marketing campaigns across SEO, PPC, social media, and email.
- Use analytics tools like Google Analytics, Shopify backend, and CRM systems to track user behaviour and performance.
- Provide data-driven insights to refine digital marketing strategies and improve online campaign performance.
Customer Experience & Retention:
- Ensure a seamless customer journey from first touchpoint to checkout and post-purchase engagement.
- Collaborate with customer service teams to improve support and resolve issues efficiently.
- Implement customer retention strategies such as loyalty programs, email flows, and personalized product recommendations.
Cross-Functional Collaboration & Leadership:
- Work closely with teams across marketing, branding, logistics, and finance to ensure alignment across digital touchpoints.
- Manage relationships with external partners, including developers, digital marketing agencies, and performance marketing specialists.
- Lead, mentor, and develop internal team members, fostering a collaborative environment that drives results.
Experience
Experience:
- Proven Track Record in E-commerce: Experience in scaling online stores, improving conversion rates, and driving revenue growth.
- Leadership Experience: Experience in managing and leading cross-functional teams and external partnerships.
- Digital Marketing Expertise: Deep understanding of SEO, paid advertising (PPC), email marketing, and CRM strategies.
- Customer-Focused: Ability to enhance the customer experience and drive retention strategies.
- Project Management: Proven ability to oversee multiple projects, ensuring alignment with business objectives.
Qualifications
Qualifications:
- A degree in a relevant field, such as Business Administration, Marketing, E-commerce, or Digital Marketing.
- Further certifications in digital marketing or e-commerce platforms (e.g., Google Analytics, Shopify certifications) are a plus.
Tools & Technologies
- Shopify
- Google Analytics
- Tableau
- CRM
- Excel
- HTML/CSS
- SEO Tools
- PPC Tools
- Email Marketing Platforms
- WordPress
- HubSpot
- Salesforce
- Magento
- Zendesk
- Asana
Up to R120k ZAR p/m
Onsite
Operations
Online Retail & eCommeerce
Interview Process
- Interview 1 – Culture
- Interview 2 – Assessment
- Interview 3 – Leadership
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